Pam 12 can also be used in lawn products at home. When mixed with soil, the polymers are strongly attracted to each other and attach as if magnetically, creating a net in the ground. This net will help prevent water runoff (so you can water less and conserve water) by helping the soil absorb water better. Luckily, it is environmentally friendly and doesn't wash away.
I think this new technology is a great thing for the environment. It helps us conserve water, and encourages plant growth. It rehabilitates wildfire sites and prevent further disasters in the form of mudslides and flooding. Hopefully it will also slightly lower the world's CO2 emissions.
Check out the original article and video at:
http://www.sciencedaily.com/videos/2008/0709-growing_greener_lawns.htm

These are some polymers that have soaked up water and inflated.